Designing Back Better

“Designing Back Better” by Minnie Moll, Chief Executive of the Design Council, United Kingdom, has been announced as a keynote to be presented at The 10th European Conference on Arts & Humanities (ECAH2022) and The 9th European Conference on Media, Communication & Film (EuroMedia2022).

This plenary will also be available for IAFOR Members to view online. To find out more, please visit the IAFOR Membership page.


Designing Back Better

Design shapes the world we live in—the products and services we use, the places we live, transport we use and the very systems that underpin our society.

Innovation, and to some extent design, have driven our ever increasing and unsustainable levels of consumption, and the depletion of the Earth’s finite resources. Design has been a big part of what has brought us to the climate emergency we face, and now it needs to be part of the solutions for a more regenerative future.

We need to redesign nearly every aspect of how we live our lives, from everyday behaviours to entire underlying systems. Doing so can make us more resilient, whether it’s the tangible mitigations against climate impact or the hopeful vision of a future that is attractive, affordable and aspirational.

They say “never waste a good crisis”. So, it’s time for design to shine as a powerful creative problem-solving tool that we can use to achieve net-zero and beyond, to a more regenerative future for all.

Speaker Biography

Minnie Moll
Design Council, United Kingdom

Minnie MollMinnie was previously Chief Executive of Jarrold Retail in Norwich – an outstanding experiential retailer with an award-winning department store; Joint Chief Executive of the East of England Co-op; and Executive Director of Marketing at Notcutts Garden Centres – the third largest garden centre group in the UK.

Having graduated with a creative arts degree, Minnie’s early career focused on advertising, design, innovation and strategic consultancy. She was Managing Partner of HHCL, who were named “Advertising Agency of the Decade”’, before working as Global Marketing Director of ?What If!, a leading innovation company that won the Sunday Times/Great Place to Work Institute “Best Place to Work in the UK” for two years running.

Minnie has an excellent track record of purpose-driven leadership and building strong organisational cultures. She was voted “Vistage Business Leader of the Year” in 2020 and listed as one of the “100 Most Inspirational Women in Suffolk and Norfolk” in 2018. She was appointed by HRH Prince Charles in 2016 as his Ambassador for Responsible Business in the East of England as part of Business in the Community. Minnie has been a board member of two Business Improvement Districts (BIDs) and a Town Deals Board.

Posted by IAFOR